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Data Protection & Marketing Transparency Policy

Last updated: February 28, 2026

Document Code: LC-DPM-18
Version: V 1.0
Effective Date: 15/11/2025
Approved By: Managing Director

Lux Crafter Private Limited is committed to protecting client privacy, maintaining transparent communication, and conducting all marketing and business activities with integrity and accountability. This policy outlines how we responsibly manage customer information and ensure ethical, accurate, and trustworthy communication across all operations.

 

1. Our Commitment

We recognise that trust is fundamental to travel planning. Lux Crafter therefore applies structured measures to:

  • Protect personal data entrusted to us by clients and partners
  • Ensure transparent, honest, and responsible marketing practices
  • Maintain compliance with applicable legal and ethical standards
  • Promote responsible business conduct across all departments and partners

 

PART A — Customer Data Protection

2. Scope

This policy applies to all personal information collected through enquiries, bookings, website forms, email communication, partner agencies, or third-party platforms, and covers all employees, authorised representatives, and systems used to process customer information.

 

3. Types of Information Collected

Information is collected strictly for travel service delivery and may include:

  • Name, email address, and contact details
  • Travel preferences and itinerary requirements
  • Passport or identification details where required for bookings
  • Emergency contact information
  • Payment information processed through secure payment gateways

Lux Crafter follows a principle of data minimisation, collecting only information necessary to operate travel services.

 

4. Data Protection Principles

Our data management practices are guided by internationally recognised privacy principles:

  • Legitimacy & Transparency – Data is collected only for legitimate travel purposes, and customers are informed about its use.
  • Data Minimisation – Only essential information is requested.
  • Accuracy – Clients may request corrections to inaccurate data.
  • Confidentiality & Security – Personal information is protected through structured security controls.
  • Limited Retention – Data is retained only for legally required periods and securely deleted thereafter.

 

5. Data Storage & Security

Lux Crafter applies appropriate organisational and technical safeguards, including:

  • Secure cloud-based storage systems
  • Role-based access controls for authorised staff only
  • Multi-factor authentication and protected devices
  • Secure handling and disposal of physical documents

Customer data is never stored on personal devices.

 

6. Data Sharing

Customer information may be shared only with authorised service providers essential for travel operations, such as:

  • Hotels and accommodation providers
  • Transport operators
  • Airlines and destination partners
  • Visa or documentation service providers

Lux Crafter will never:

  • Sell or trade personal data
  • Share information with unauthorised entities
  • Use data for purposes beyond customer consent

 

7. Customer Rights & Consent

Clients retain the right to:

  • Access their personal information
  • Request corrections or updates
  • Withdraw consent where applicable
  • Request deletion after completion of services

Consent is obtained through booking forms, enquiry submissions, or confirmed communications.

 

8. Data Retention & Breach Management

Travel-related data is retained only for operational, audit, or legal requirements and securely deleted thereafter.
In the unlikely event of a data incident, Lux Crafter undertakes immediate investigation and appropriate customer notification measures.

 

PART B — Marketing Transparency & Ethical Communication

9. Responsible Marketing Principles

Lux Crafter ensures that all marketing and promotional activities reflect honesty, clarity, and responsible representation.

We commit to:

  • Providing accurate descriptions of destinations, experiences, and services
  • Avoiding exaggerated claims or unrealistic promises
  • Maintaining transparent pricing without hidden charges
  • Respectfully portraying cultures, communities, wildlife, and heritage
  • Aligning marketing communication with sustainability values

 

10. Ethical Use of Content

Images, videos, testimonials, and promotional materials used by Lux Crafter are:

  • Owned, licensed, or used with appropriate permission
  • Presented without misleading alteration or manipulation
  • Selected to represent destinations authentically and respectfully

 

11. Marketing Channels Covered

This policy applies across all communication channels, including:

  • Company website and digital platforms
  • Social media communications
  • Brochures and printed materials
  • Email campaigns and newsletters
  • Messaging platforms and partner communications

All marketing content undergoes internal review prior to publication.

 

12. Staff Responsibilities

Employees and representatives are required to:

  • Provide accurate and consistent information to clients
  • Avoid commitments beyond operational capability
  • Communicate limitations, seasonal variations, or risks transparently
  • Follow updated company materials and approved communication standards

 

13. Legal & Ethical Compliance

Lux Crafter operates in accordance with applicable Indian consumer protection legislation and follows internationally recognised responsible tourism standards and industry best practices.

 

14. Continuous Improvement

We regularly review our data protection and marketing practices based on operational experience, client feedback, regulatory developments, and sustainability commitments to ensure ongoing improvement and accountability.

 

 

 

For detailed policy, clarification, or implementation support, please contact:
Vijay Karen
Managing Director
📧 md@luxcrafter.in